Message from the CEO

Helen WilloughbyMessage from Helen Willoughby

2009 will be an eventful year for the Outdoor Media Association (OMA) with the launch of our Creative Awards - the Outdoor Awards - and our new audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure).

Our membership is growing and we now represent more than 97% of revenue generated from outdoor advertising in Australia. An increasing number of suppliers are among those joining, providing broader input and insights into this growing industry. 

Our relationships with our stakeholders have strengthened as we continue to build on earlier programs and initiatives such as our annual $15,000 Young Planners Scholarship, our ongoing consultations with key government stakeholders and our environment and community initiatives. This includes our proud partnership with The Big Issue, an organisation dedicated to assisting homeless people into employment and integration into the community.

This website provides up-to-date information on the OMA's activities, our members, the latest news and research, as well as information on the industry as a whole.