The OMA has 32 members representing approximately 95% of the Out-of-Home (OOH) industry in Australia and generated the majority of the industry’s revenue.
The OMA’s Code of Ethics outlines voluntary principles that all OMA Members must adhere to, relating to working with advertisers and regulators and responsibilities towards the community and the environment.
There are three categories of OMA membership: Media Display Members – Outdoor Media companies, Non-Media Display Members – Production and Installation companies and Asset Owners – Property Owners.
Media Display Members or Outdoor Media Companies
These companies advertise third-party* products across all categories in the OOH sector including: on buses, trams, taxis, pedestrian bridges, billboards and free-standing advertisement panels; on street furniture (eg bus/tram shelters, public toilets, bicycle stations, telephone booths, kiosks) and in bus stations, railway stations, shopping centres, universities and airport precincts.
*Advertising in which the advertisement is not associated with the premises eg a land or propery owner allows an outdoor media company to display an advertisement for a third-party product.
Non-Media Display Members or Production and Installation companies
These companies include printers (including the supply of printing materials), installers, maintenance fabrication companies and other producers of billboard skins and vinyls used for OOH advertisements.
Asset Owners or Property Owners
These companies actually own the space upon which the OOH advertising stands.