MOVE (Measurement of Outdoor Visibility and Exposure) is a proprietary limited company that has the sole purpose of managing and administering the MOVE Audience Measurement System.
MOVE is governed by a Board of Directors voted by the MOVE shareholders and includes the CEO of the Outdoor Media Association (OMA).
MOVE is Australia’s first national Out-of-Home (OOH) Audience Measurement System. MOVE measures over 73,800 advertising faces, including roadside billboards, posters, street furniture, railway stations, buses, trains, trams, shopping centres and airports in Adelaide, Brisbane, Melbourne, Perth and Sydney.
MOVE MissionTo provide the highest quality service to all MOVE users by maintaining the integrity and accuracy of the audience measurement data published, and to ensure the MOVE system remains accessible, relevant and user-friendly.
MOVE ParticipantsMOVE has more than 1600 registered users and 61 agencies who log into its web-based system.
The following OMA member companies have their signs measured by MOVE:
• APN Outdoor
• Bishopp Outdoor Advertising
• Independent Outdoor Media (iOM)
• Metrospace Outdoor Advertising
• Outdoor Systems
• QMS Media