Community Benefits

Outdoor companies regularly support public interest campaigns and local community activities by contributing media space and helping with print design and production.

They directly fund essential community infrastructure, allowing public revenue to be made available for other purposes.

In times of natural crises, such as the Victorian Bushfires and the devastating flooding in Fiji, Burma, Samoa and the Philippines in 2009, Cyclone Larry which devastated far North Queensland in March 2006, and the Boxing Day Tsunami in 2004, the outdoor industry provided immediate support.

The immediate impact of outdoor advertising makes it an attractive medium for governments, charities and event organisers to raise awareness about matters of public interest.

Governments regularly use outdoor media to raise awareness of important issues such as national security, environmental protection and public health.