Frequently Asked Questions

What is outdoor advertising?

Outdoor advertising, also known as Out-of-Home advertising, is an important communication medium for business, government and the not for profit sector. It can exist on road sides, in pedestrian malls, around airports and other transport hubs, on public transport and within retail and other lifestyle environments.

What types of formats are part of outdoor advertising?

Outdoor advertisements appear in a variety of places outside of the home. The industry breaks them down into four main categories which are:

  • Roadside - Billboards
  • Roadside - Other 
  • Transport
  • Retail/Lifestyle

To view sub-categories for each of the above please click here.

Who uses outdoor advertising?

Advertisers are increasingly acknowledging the effectiveness and reach potential of outdoor advertising. Today every category of advertiser is featured on outdoor media compared to decades ago when there were only a few.

To view the top 20 Advertisers in outdoor media for 2010 click here.

How do I find out outdoor advertising rates?

The Outdoor Media Association does not sell media. It is the peak industry body which represents most of Australia's Outdoor Media Display companies and production facilities, and some Media Display asset owners. Please use the 'Find a Member' tool on our homepage to search for a supplier.

How much is my billboard worth? Can you conduct a valuation?

The OMA currently represents its members on issues relating to marketing, OH&S, audience measurement and the regulation of outdoor advertising. At this stage the independent valuation of sites is not an activity that the OMA undertakes as it is not appropriately registered as a property valuer.

For contact details of our members who can help you go to our homepage and use the 'Find a Member' tool to search by state and type of supplier e.g. media or printers. They may be able to assist you or give you an idea of rates. 

What do people think of outdoor advertising?

The OMA has kept track of public attitudes towards outdoor advertising over time.  The majority of people surveyed are generally positive about outdoor advertising in the right locations such as commercial and industrial zones and other mixed business areas.

The OMA commissioned AC Nielsen to conduct research on the public's attitude towards outdoor advertising. Please click here to see this research.

I'd like to complain about an outdoor advertisement. Who do I contact?

Members of this Association are not advertisers - we are media operators, operating the structures on which advertising is displayed. The members operate under a Code of Ethics and a Community Charter and fully support the Advertiser's Code of Ethics recommended by the Australian Association of National Advertisers (AANA). They are also committed to support the decisions of the Advertising Standards Bureau (ASB), which is an initiative of AANA. That supports includes removing immediately any content found by the ASB to be offensive.

You should complain to:

Advertising Standards Bureau

www.adstandards.com.au

Does the OMA support work experience or University internships?

Please contact the OMA to discuss available opportunities.