Australian Case Study - Changing the Campaign Mix
The client
An established brand wanted to stem the diminishing returns of its traditional TV spend.
The challenge
Historically the brand had used 100% TV to drive sales.
The marginal gain from investing past $2M was minimal due to the presence of diminishing returns.
The campaign
Year 1: TV 100%
Year 2: TV 80% ($2.3M) / OOH + Radio 20% ($700,000)
The results
Delivered 11% increase in ROI from Year 1 to Year 2.
03 Apr 2012
Out-of-Home first Quarter 2012 Revenue Results
17 Jan 2012
Out-of-Home Fourth Quarter 2011 Revenue Results
02 Jan 2012
Out-of-Home industry puts its hands up in support of Indigenous literacy
20 Oct 2011
A new brand look for the Outdoor Industry
04 Oct 2011
Out-of-Home Records Third Quarter Growth
