Australian Case Study - Out-of-Home Synergy
The client
An existing brand launching a new line extension with significant spend allocated to drive high awareness.
The campaign
A multi-media campaign with strong synergies. OOH used from start along with TV and online.
The results
OOH delivered the second best ROI with only a fraction of the total budget (second lowest share).Not only did it deliver a great ROI in its own right, but it also provided strong support to the TVC during the launch. It increased the memory of the TVC and BrandScience found 10% of TV’s ROI could be directly attributable to the presence of OOH during the launch period.
03 Apr 2012
Out-of-Home first Quarter 2012 Revenue Results
17 Jan 2012
Out-of-Home Fourth Quarter 2011 Revenue Results
02 Jan 2012
Out-of-Home industry puts its hands up in support of Indigenous literacy
20 Oct 2011
A new brand look for the Outdoor Industry
04 Oct 2011
Out-of-Home Records Third Quarter Growth
