Facts & Figures
A Thriving Industry
The Out-of-Home industry ended 2010 posting a healthy 19% increase on net revenue year-to-date of $77 million, up from $400 million in 2009 to $477 million in 2010.
This 19% growth in 2010 represents not just the recovery from the Global Financial Crisis; it also represents market growth of 5% when compared to 2008 figures when the industry was at its peak following a six year growth period that saw it increase revenue by a massive 74% from 2002 to 2008.
2002 - 2010
In 2009, the industry changed the way it reports revenue performance to align with the introduction on its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure)
Rather than categorise revenue results by format, performances are reported under the following audience environments:
- Roadside - Billboards (over and under 25 square metres)
- Roadside - Other (street furniture, taxis, bus/tram externals, small format)
- Transport (bus/tram internals, airport internals and precincts, railway stations and bus terminals)
- Retail/Lifestyle (shopping centre panels, including carparks and internals)
All categories across the sector have performed well in 2010 with double digit growth for each:
2008 - 2010
2004 - 2008
Below are the top 20 advertisers and advertising categories for 2010. Big increases have been seen from the NSW Government, McDonald’s and Woolworths over the previous year. NSW Government top the list of total spend with $15.1M which was 151% up on the previous year. Woolworths’ big increase in spend has contributed to making retail the number one category.
17 Jan 2012
Out-of-Home Fourth Quarter 2011 Revenue Results
02 Jan 2012
Out-of-Home industry puts its hands up in support of Indigenous literacy
20 Oct 2011
A new brand look for the Outdoor Industry
04 Oct 2011
Out-of-Home Records Third Quarter Growth
13 Sep 2011
MOVE launches 2011 data reporting 13.6% more audience
