Facts & Figures

A Thriving Industry

The Out-of-Home industry ended 2011 posting a healthy 3.4% increase on net revenue year-to-date of $494 million, up from $477 million in 2010.

These are buoyant revenue results, given the soft media market the industry has been operating in and seeing traditional media channels losing market share. The last quarter of 2011 saw the industry post its eighth consecutive quarter of growth.

In September 2011 the industry released its MOVE (Measurement of Outdoor Visbility and Exposure) figures for 2010 which saw an overall increase in measured audience of 13.6%. 

Rather than categorise revenue results by format, performances are reported under the following audience environments:

• Roadside - Billboards (over and under 25 square metres)
• Roadside - Other (street furniture, taxis, bus/tram externals, small format)
• Transport (bus/tram internals, airport internals and precincts, railway stations and bus terminals)
• Retail/Lifestyle (shopping centre panels, including carparks and internals)

All categories across the sector have performed well in 2011:

Below are the top 20 advertisers and advertising categories for 2011. The NSW Government fell to third spot, after Telco Telstra and big beverage brand Coca Cola Amatil took the top two places. Beverages both alcoholic and non-alcoholic were the top ad categories, with $26.7m and $28.1m spent respectively.

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