Falls Creek uses OOH to target Melbourne commuters

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Date: 3 August 2017


Falls Creek taps into Melbourne’s fascination with weather, launching their new Winter Digital Outdoor campaign displayed across APN Outdoor digital formats.

The campaign brings the Alpine Resort to life with snow and weather updates being broadcasted across rail and roadside formats throughout the city.

Creative is strategically placed with each display ensuring maximum viewability for Falls Creek resort, which is located just a short few hours’ drive from Melbourne.

Falls Creek’s, Senior Marketing Manager, Sophie Webber, said: “We are extremely excited to partner with APN Outdoor on this innovative ‘Escape the Melbourne Weather’ campaign.”

Source: B&T Online