Outdoor ads takeover bringing Modern Britain to life

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Date: 14 September 2017

Outdoor advertising space across the UK has be taken over by photographs of contemporary British life for the second Portrait of Britain exhibition.

Starting on 1 September and running for the rest of the month, the photos are  displayed on JCDecaux’s digital screens at Heathrow Airport, rail stations, shopping malls and high streets around the country. The British Journal of Photography launched the project with JCDecaux and Nikon to showcase amateur and professional photographers and capture ‘the face of modern Britain’.

The 100 winning portraits, selected from nearly 8,000 entries, feature people such as a survivor of the Grenfell Tower fire, grime artist Skepta, the playwright and screenwriter Tom Stoppard, a drag queen, and a septuagenarian surfer on a Cornish beach.

Sales and Partnership Director at JCDecaux, Ben Maher, says “These powerful photographs show a wonderfully diverse view of Britain, capturing people at work, at rest, in family groups and alone, in times of happiness and introspection – and will be seen by the public as they commute, shop and socialise in cities UK-wide.”

Source: Pioneering Out-of-Home