ONE Awards Finalists 2006

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2006 FINALIST - 2 of 13
	Title	be active
	Purpose	To encourage South Australians� to �be active� in as many ways as possible. The campaign aimed to capture people when they are confronted by the �lots of little opportunities� to be active and then affect their attitudes at the time they are confronted by these choices.
	Judges Comments	<strong>HIGHLY COMMENDED - CROSS FORMAT </strong><br /> "The message was clear as a call to action that spoke to the entire community. The creative agency showed appreciation for the media, as well as the message, using buses (transit) and bus shelters (street furniture) to encourage people to make 'active choices', such as 'walking to the next bus stop'."