ONE Awards Finalists 2006
Scroll through the finalists by using the previous and next links.
| 2006 FINALIST - 1 of 13 | ||
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Title | 'Live the Passion' fan buses |
| Purpose | Purpose: Everyone knows that the Socceroos have made the World Cup, many will know that it will be telecast on SBS�.our task was to ensure that Australians would feel like they were missing out on a lot if they DIDN'T watch the World Cup. It will be passionate, it will be fun, it will be the talk of the water cooler, make sure you are part of it all. <br /> Idea: Tap into the passion, colour and intensity of the fans, not just the game�it's people's reactions to events that make them great. | |
| Judges Comments | <strong>HIGHLY COMMENDED - TRANSIT</strong><br /> The three SBS transit entries were generally regarded as eye-catching, but it was thought the "English" version best sold the medium - as well as the soccer coverage! |
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