ONE Awards Finalists 2006
Scroll through the finalists by using the previous and next links.
| 2006 FINALIST - 13 of 13 | ||
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Title | Wave |
| Purpose | Medicines Sans Frontiers is the world�s leading humanitarian aid organization. Each year some 3,000 volunteer doctors and nurses work in almost 80 trouble spots around the world providing emergency medical aid for disasters of all kinds. <br /><br /> The task for BMF was to create awareness and increase public donations so that MSF has the necessary funds available to continue providing such crucial aid. The agency devised the strategy that instead of waiting for a disaster to strike, you should donate now so that MSF are always ready to act instantly when disasters happen anywhere in the world. <br /><br /> Spectacular outdoor was the most effective medium to create maximum impact for this message. It is a perfect example of the power of great outdoor advertising. | |
| Judges Comments | <strong>Highly Commended - Large Format</strong><br /> The eight story high tsunami billboard demonstrates the magnitude of a disaster by using one of outdoors greatest elements, size. The creative works well in its environment and the authenticity of the idea has a big impact. |
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