Regulation & Community
The OMA supports the reasonable regulation of Out-of-Home (OOH) advertising and is committed to supporting Australia’s successful system of self-regulation of content. When it comes to safety of roadside signage and overarching planning systems, the OMA works closely with State and Local Government regulators to ensure that planning controls promote safe, high-quality signage and advertising, particularly in the context of new and emerging technologies.
The OMA works with the Advertising Standards Bureau (ASB) ensure OOH advertising meets prevailing community standards and attitudes. The OMA also works with the Australian Association of National Advertisers (AANA), The Communications Council and the ABAC Responsible Alcohol Marketing Scheme to ensure that members only display advertising that meets community standards and the self-regulatory codes.