Self-regulation & Advertising Content
If a consumer has a complaint about any advertising they see in OOH, they must lodge that complaint with the ASB which can be done on their website www.adstandards.com.au. Once initiated, a complaint is assessed to determine whether it can go to the Advertising Standards Board. Once accepted, the complaint will go to the Board and a determination will be made. Both the advertiser and complainant will be advised of the determination and a case report will be published.
All alcohol advertising complaints are directed to the Alcohol Beverages Advertising Committee (ABAC) unless the complaint is specifically related to a potential breach of the AANA Code of Ethics and then it will still be adjudicated by the ASB.
In 2011 two parliamentary committees reported on the effectiveness of OOH’s self-regulatory system.