Joint Industry Sponsorships
Out-of-Home (OOH) plays an important role in educating and influencing the public. In 2015, it is estimated that the industry donated advertising space valued at more than $34 million to charitable and community campaigns.
The OMA, on behalf of the OOH industry, has sponsored major public service campaigns for the Advertising Standards Bureau, The Big Issue, National Missing Persons Week and the Australian Literacy & Numeracy Foundation, as well as supporting the advertising industry by way of sponsorship of the Media Federation of Australia Awards.
National Missing Persons Week (NMPW)
The OMA and its members are long-standing supporters of National Missing Persons Week.
In 2016, members donated almost $1 million in advertising space and production costs. Advertising space included large format billboards, digital billboards, bus shelters, train stations, pharmacy screens, shopping centre screens, street furniture, digital office screens and digital screens in medical waiting rooms.
The OMA thanks the following members for their generous participation:Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia. It also acknowledges MMT Print and Omnigraphics for providing printing services.
To read more about 2016 activity, find the press release here.
The Australian Literacy & Numeracy Foundation
By providing free advertising space to The Wall Of Hands campaign, the industry helped raise awareness about Aboriginal youth literacy and numeracy rates. Funds raised though the campaign go towards creating literacy and numeracy education programs in remote Indigenous communities where these children live. In 2012, the OMA and its members began a three-year partnership with the Australian Literacy & Numeracy Foundation to support the ALNF’s Wall of Hands campaign that seeks to close the Indigenous literacy gap in communities around Australia.
In 2013, the OOH industry’s sponsorship assisted ALNF to raise $320,000 towards this cause.
The Media Federation of Australia
The Media Federation of Australia (MFA) is the peak industry body representing Australia’s leading media communication companies. The OMA and MOVE has partnered with the MFA on two key initiatives:
The OMA is a major sponsor of the MFA Awards. The Awards showcase the finest thinking, effectiveness and best practice in the industry. The OMA sponsored the 'Best Demonstration of Results' category from 2011 to 2013. In 2014, the OMA sponsored the 'Best Use of a Small Budget'. In 2015, MOVE sponsored the 'Best Use Of A Small Budget' category.
MFA Trainee Program
OMA and MOVE representatives, as well as OMA Members, have hosted various presentations on OOH to media trainees in Sydney and Melbourne as part of the MFA Trainee Program. All trainees had less than nine months’ experience in the advertising industry and worked in various agency disciplines.The attendees benefit from hearing about the OOH basics directly and gives them a great start to their media career.
Individual Member Sponsorships
In addition to the joint industry sponsorships, OMA Members support over 160 beneficiaries with significant contributions to a wide range of Australian charities, healthcare organisations, nature and environment organisations, public bodies, as well as arts and culture organisations.
In 2015, it is estimated that the industry donated advertising space valued at more than $34 million to charitable and community campaigns.
Click here for the list of initiatives and organisations OMA Members support.