Research

The Outdoor Media Association keeps abreast of all industry research and carries out specific research projects when necessary. Following is a list of research studies that have been commissioned or are relevant to the outdoor industry.

TITLE RELATED DOCUMENT
OUTSMART - Econometrics study proving the effectiveness of Out-of-Home in delivering on Return on Investment. downloadPDF (1.01 MBs)
Driver Distraction Study - Topline report showing accidents not more likely to occur because of digital billboards. downloadPDF (21 KBs)
Driver Distraction Study Virginia - Executive Summary of study into driving performance in the presence and absence of billboards. downloadPDF (244 KBs)
Public Attitude Research - Topline results of a survey into public opinion on outdoor advertising. downloadPDF (32 KBs)
National Economic Study - Survey showing the outdoor media industry's economic contribution to society. downloadPDF (220 KBs)

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