Add an extra handful of veggies
The campaign was developed in partnership with the Australian Government Department of Health and was displayed on Out of Home (OOH) signs nationwide from 24 January to 20 February 2021.
The campaign encouraged Australians to do something very simple to make a difference for their health: add an extra handful of veggies to meals and snacks.
The campaign results
OMA members donated more than $3 million in media value towards the national campaign.
The campaign reached more than 9.4 million Australians.
1 out of 2 people remembered the campaign or similar ads
And out of those who remembered,
89%
of parents were encouraged to include veggies in their own meals
80%
of parents were encouraged to add veggies to their kid’s meals
65%
spoke to someone about th campaign
59%
who remembered the campaign or similar ads were parents
The Add an extra handful of veggies campaign was donated by OMA members as part of the industry’s National Health and Wellbeing Policy.