Campaign
Better than you remember
The Better than you remember campaign was developed in partnership with Health and Wellbeing Queensland and Nutrition Australia and was displayed on Out of Home (OOH) signs nationwide from 30 January to 26 February 2022.
The campaign encouraged Australians to rediscover and think differently about how they consume vegetables.
The campaign results
OMA members donated more than $8 million in media value towards the national campaign.
The campaign reached more than 10.4 million Australians.
Almost 1 out of 3 people remembered the campaign
And out of those who remembered,
55%
were encouraged to visit boostyourhealthy website
40%
of parents were encouraged to include vegetables in their child/children’s meals
13%
talked to family and friends about the campaign