Buy in season for healthy returns
The Buy in season for healthy returns campaign was developed in partnership with Health and Wellbeing Queensland and Nutrition Australia and was displayed on Out of Home (OOH) signs nationwide from 29 January to 25 February 2023.
The campaign encouraged Aussie families to eat well and save money by purchasing low-cost, in-season produce.
The campaign results
OMA members donated more than $8 million in media value towards the national campaign.
The campaign reached more than 12.3 million Australians.
1 out of 3 people remembered the campaign
And out of those who remembered,
92%
were made conscious to eat more vegetables
84%
were encouraged to lead a healthy lifestyle
81%
were encouraged to purchase vegetables
70%
visited the boostyourhealthy website
The Buy in season for healthy returns campaign was donated by OMA members as part of the industry’s National Health and Wellbeing Policy.