---
title: Jury announced for AWARD Lab GenAI Sprint
description: AWARD has partnered with Leonardo.ai and the Outdoor Media Association (OMA) to launch the first AWARD Lab GenAI Sprint, a competition exploring how teams use AI to craft ideas for live campaigns, anchored in human creativity and production insights.
---

[News ](https://oma.org.au/news)

# [Jury announced for AWARD Lab GenAI Sprint](https://oma.org.au/news/jury-announced-for-award-lab-genai-sprint)

 Written by [OMA](https://oma.org.au/news/author/oma) | 17 April 2026

2026 Jury, AWARD Lab GenAI Sprint

- Ben Cooper, Global Executive Director, AI Products, R/GA (Jury Chair)
- Mandie van der Merwe, CCO, Saatchi & Saatchi Australia & AWARD Chair
- Sharon Edmondston, ECD, The General Store
- Hilary Badger, ECD, Leo Australia
- Bridget Jung, Joint ECD, Ogilvy Australia
- Scott Dettrick, ECD
- Ross Colebatch, EP, Photoplay
- Elizabeth McIntyre, CEO, Outdoor Media Association (OMA)
- Dwayne Koh, Head of Creative, Leonardo.Ai

Mandie van der Merwe, AWARD Chair, said: “This jury reflects what AWARD Lab is all about: strong ideas, creative leadership, craft expertise and the smart use of new technology.

“We’re excited to see how teams respond to the brief, and to recognise the work that fuses human intuition with infinite possibility.”

Registrations close 5pm AEST, April 23, with the sprint running from 7–9 May. The winning team will be announced on 19 May.

For more information visit: [AWARD Lab GenAI Sprint](https://awardonline.com/education/award-lab-genai-sprint)  

 

[View full post](https://oma.org.au/news/jury-announced-for-award-lab-genai-sprint)

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