Guests were treated to an inspiring conversation between Dee Madigan (Executive Creative Director, Campaign Edge) and the 2024 Grand Prix winners, Alana Wood and Tom Badge (TBWA\Melbourne) who won for their Specsavers Welcome to Melbourne campaign. The duo shared stories from their trip to the 2025 Cannes Lions International Festival of Creativity in France, awarded as part of their Grand Prix win.
The luncheon also marked the local trophy presentations from the World Out of Home’s Annual Congress in Mexico City held in June this year. The Specsavers campaign took out the Creatives Award: Classic category, whilst Lion’s XXXX Gold received Bronze in the new Creatives Award: Special Build category.
Entries for the 2025 OMA Creative Awards are now open, with winners to be announced early 2026. The Awards will continue to elevate both the OOH industry whilst also championing the most compelling, creative, and inspiring OOH campaigns.
“The Out of Home industry continues to thrive both locally and globally” said Elizabeth McIntyre, CEO of the Outdoor Media Association. “The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel — engaging audiences in real time with real reach, in ever more dynamic, meaningful, and creative ways.”
To learn more about the OMA Creative Awards or to submit an entry, please visit
oma.org.au/creativeaward