Adonix joins the OMA as a Media Owner Member, operating high-definition digital billboards on taxis and rideshare vehicles. Its network combines geofencing technology with live contextual triggers, enabling brands to deliver localised, dynamic advertising as vehicles move through urban areas.
Convenience Advertising also joins as a Media Owner Member, operating Australia's leading bathroom advertising network across more than 3,200 venues nationwide and extending the reach of OOH in high-dwell environments.
Sovereign Valuations joins as an Association Member, a new membership category introduced following this year's AGM to recognise businesses that provide specialist expertise which in turn supports the Out of Home industry.
A leading independent property valuation and consultancy firm, Sovereign Valuations has extensive experience valuing and advising on OOH assets and infrastructure.
OMA Chief Executive Officer Elizabeth McIntyre said the new members reflected the industry's continued evolution and growing diversity.
"The addition of these members further strengthens the OMA, reflecting the breadth of organisations contributing to Australia's thriving Out of Home industry and reinforcing the channel's continued momentum," she said.
"The OMA is proud to represent and advocate for an increasingly diverse cross-section of the industry as our membership continues to grow.
"As the industry evolves, so too does the OMA. Our membership is becoming increasingly representative of the broader Out of Home ecosystem, bringing together a diverse range of stakeholders to help shape the future of the channel."
Zahar Martin, CEO of Adonix, said:
"Joining the OMA marks an exciting milestone for Adonix as Out of Home enters a new era of innovation, and we're proud to be part of that journey.
“It allows us to collaborate with industry leaders while continuing to expand the possibilities of digital transit media for advertisers across Australia. We are really looking forward to collaborating and innovating with the wider industry."
David Stanley, Director and Acting CEO of Convenience Advertising, said:
"We're proud to join the Outdoor Media Association and become part of Australia's unified Out of Home measurement framework.
“For 42 years, Convenience Advertising has believed that media performs best when it can be independently measured and transparently reported. That's why joining MOVE is such an important milestone. It provides advertisers with stronger evidence, greater accountability and a clearer understanding of the value that quality Out of Home environments deliver.
“The industry has never been stronger, and we're excited to play our part in its continued growth and evolution."
Peter Ferrier, Director of Sovereign Valuations, said:
"The Out of Home industry relies on strong specialist expertise across many disciplines. We're pleased to join the OMA and contribute our experience in property valuation and advisory services, helping support informed decision-making and the sustainable growth of the industry.
“Collaboration and innovation lead to bigger and better outcomes and we are delighted to play a role in the continued growth of the entire Out of Home ecosystem."