---
title: "OUTperform: 2026 OMA Industry Conference"
description: "Register for OUTperform: 2026 OMA Industry Conference"
---

[News ](https://oma.org.au/news)

# [OUTperform: 2026 OMA Industry Conference](https://oma.org.au/news/outperform-2026-oma-industry-conference)

 Written by [OMA](https://oma.org.au/news/author/oma) | 24 April 2026

Hosted by Dee Madigan from Campaign Edge, this year’s key themes are Resilience, Retail OOH and Reframing AI.

Hear from

- Olympic gold medallist Steven Bradbury OAM
- Prof. Dr. Kai-Marcus Thasler, WOOH
- Greg Wallace, Ad Standards
- Mandie van der Merwe, AWARD
- Josie Fox and Tom Lawrence, AWARD School
- Dan Smith and Ernie Ciaschetti, Howatson+Company
- Shirley Chowdhary, University of Sydney
- Jessie Hughes, Leonardo.ai
- …and more

Plus, we’ll unpack what’s next in the fast-evolving retail OOH landscape and what it means for brands, retailers and media partners.

[Register now](https://share.hsforms.com/1rFY_WI4oQUyARr-zaNmvnws6tnk?__hstc=111913691.b58e12c664d77fe403a6f5cc2c1fb10c.1776832625244.1776987401550.1776994123597.6&__hssc=111913691.3.1776994123597&__hsfp=a970a6b59fdff32181f797e16c3a47a8) to join us as we explore the future of OOH.

**Event details**  
OUTperform: 2026 OMA Industry Conference  
W Sydney, 31 Wheat Road  
Thursday, 7 May 2026 | 9:00am–4:00pm  
Includes lunch, morning tea and afternoon tea

[View full post](https://oma.org.au/news/outperform-2026-oma-industry-conference)

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