OUTperform: 2026 OMA Industry Conference

Hosted by Dee Madigan from Campaign Edge, this year’s key themes are Resilience, Retail OOH and Reframing AI.

Hear from

• Olympic gold medallist Steven Bradbury OAM
• Prof. Dr. Kai-Marcus Thasler, WOOH
• Greg Wallace, Ad Standards
• Mandie van der Merwe, AWARD
• Josie Fox and Tom Lawrence, AWARD School
• Dan Smith and Ernie Ciaschetti, Howatson+Company
• Shirley Chowdhary, University of Sydney
• Jessie Hughes, Leonardo.ai
• …and more

Plus, we’ll unpack what’s next in the fast-evolving retail OOH landscape and what it means for brands, retailers and media partners.

Register now to join us as we explore the future of OOH.

Event details
OUTperform: 2026 OMA Industry Conference
W Sydney, 31 Wheat Road
Thursday, 7 May 2026 | 9:00am–4:00pm
Includes lunch, morning tea and afternoon tea