AOOH July | Special Edition: Public Transport Advertising
27 Jul 2023
AOOH July | Special Edition: Public Transport Advertising
In this Anatomy of Out of Home, we take a look at a recent study commissioned by TorchMedia. The aim of the study was to gain a deeper understanding of advertising effectiveness via trains, buses, trams and ferries, as well as commuter behaviours when travelling. This AOOH shares some of the key stats that show why transport advertising is so effective.
