22 Jun 2023
AOOH March | OOH toolkit: focus on reach
The MOVE 2.0 Mobility Survey commissioned in 2022 with Ipsos, reveals the total potential reach of Outdoor advertising based on population movements. It’s the most comprehensive travel survey undertaken in Australia to-date and involves second by second tracking of respondents over 14 days. In this month’s Anatomy of Out of Home, we showcase how we know that OOH reaches most Australians, each and every day, as they commute, shop, and socialise.
