22 Jun 2023
AOOH May | The priming effect of DOOH on Social Media
We know that social posts can amplify OOH and DOOH campaigns, but does this also work vice versa? A new study from Ocean Outdoor and Neuro-Insight explores the influence of Digital OOH (DOOH) in building effective social media campaigns.
The 2023 study found that individuals are drawn towards brands on social media when they have seen them on DOOH first.
