26 Oct 2023
AOOH | October Day in the Life Survey
At the end of 2022, MOVE (Measurement of Outdoor Visibility and Exposure) tested the role of Out of Home as a media channel across four areas: Awareness, Desirability, Consideration, and Prompting Trial.
We measured consumer perceptions, across all media as well as the time spent with each.
The results show that Out of Home is consistent in people’s daily lives and is even more important to brands as audiences continue to fragment.
Out of Home achieves mass reach cost effectively and is #1 in Driving Awareness and Desirability, and #2 for Prompting Trial.
