MOVE 1.5

MOVE 1.5. introduced an accurate measurement for digital signs, alongside a qualitative metric, the Neuro Impact Factor (NIF).

This gives buyers the information they need to improve their campaign strategy; across classic and digital signs, based on the formats that deliver the right audience coverage and impact. 

8 out of 10 people leave home each day, making Out of Home (OOH) an effective broadcast advertising channel. Neuroscience proves the role OOH plays across the entire advertising funnel.

What is MOVE 1.5

MOVE 1.5 is the measurement system for digital OOH while we transition to MOVE.

It calculates reach and frequency scores based on all-day dwell by environment, audience dwell, visibility, and Share of Time.

The Neuro Impact Factor provides an impact score for classic, digital and by campaign; use it based on your campaign objectives for reach, frequency, and impact.

OOH delivers impact, proven through Neuroscience.

OOH impact is in the range of a 15s TVC and a 30s radio ad.

Use classic and digital together to maximise reach, for tactical campaigns, context, and impact

Training

The MOVE team are available to present the benefits of MOVE and how to use it. If you would like a high-level presentation, contact info@moveoutdoor.com.au

Learn more

Frequently Asked Questions about MOVE 1.5

What is MOVE 1.5? 

What is the Neuro Impact Factor?