OMA CEO Elizabeth McIntyre said, “The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.
“Our members continue to give back with this year being the sixth annual RSL partnership. Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020 our members have donated over $40 million in advertising value towards the RSL’s national commemorative campaigns.”
Membership continues to grow, with Stream Outdoor the latest to join the OMA.
As a media-owner member, Stream Outdoor contributes premium digital billboard inventory to the OOH network, delivering high-impact advertising solutions in key locations across Australia.
Stream Outdoor Director, Chris Perera said: “Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration. We’re excited to work alongside industry leaders to help shape the future of OOH and deliver meaningful outcomes for brands and communities alike.”