The Outdoor Media Association (OMA) has introduced a new initiative to support members assess and monitor security risk introduced by third party vendors providing services to Out of Home (OOH) in the areas of Data and Software, such as verification, dynamic or programmatic services. OMA have partnered with ThirdPartyTrust, a BitSight company for assessment via a centralised Vendor Risk Management (VRM) platform. For more information on this initiative, please visit our Vendor Risk Management overview.