The Outdoor Media Association (OMA) is the peak industry body representing the Out of Home (OOH) advertising industry in Australia.
The OMA represents companies that display ads, own assets, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, Australia wide.
Our purpose is to drive the growth and development of the OOH sector.
Our Mission
To support our members in achieving sustained industry growth and highlighting our economic and community contributions
To provide leadership on audience measurement, government relations, policy, advocacy, regulation, and training
To promote the creative potential and effectiveness of the OOH channel
About OMA
Who we are
The Outdoor Media Association (OMA) is the peak industry body representing the Out of Home (OOH) advertising industry in Australia.
The OMA represents companies that display ads, own assets, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, Australia wide.
Our purpose is to drive the growth and development of the OOH sector.
OUR MISSION
To support our members in achieving sustained industry growth and highlighting our economic and community contributions.
o provide leadership on audience measurement, government relations, policy, advocacy, regulation, and training.
To promote the creative potential and effectiveness of the OOH channel
About OOH
What is Out of Home Advertising?
Out of Home (OOH) or Outdoor advertising is third-party advertising that can be seen in public and shared spaces, external to the home. It is a growing media channel with an unmatchable audience reach that is designed to be seen by consumers on the go.
Environments and formats
OOH advertising formats are segmented into three environments- roadside, transit and retail/lifestyle.
Roadside
From directing to a road trip detour to entertaining us at traffic lights and on footpaths, roadside OOH stimulates our journeys.
Billboards
Free standing units
Bus & tram shelters
Kiosks
Phone booths
Street furniture
Transit
Covering both public and private transport, from vehicle wraps to airports, internally and externally, transit seeks to break the monotony of travel.
Public transport and private vehicle wraps
Internal public transport advertising
Platforms and concourses
Rail stations and bus terminals
Airport internals and precincts
Retail/Lifestyle
Primarily digital screens and signs located inside and surrounding buildings and known as place-based locations.
Retail internals and entrances
Retail carparks
Cafes
Offices and lifts
Petrol stations
Gyms and sports clubs
Cinemas
Supermarkets
Universities
Pharmacies and health hubs
Roadside
From directing to a road trip detour to entertaining us at traffic lights and on footpaths, roadside OOH stimulates our journeys.
Billboards
Free standing units
Bus & tram shelters
Kiosks
Phone booths
Street furniture
Transit
Covering both public and private transport, from vehicle wraps to airports, internally and externally, transit seeks to break the monotony of travel.
Public transport and private vehicle wraps
Internal public transport advertising
Platforms and concourses
Rail stations and bus terminals
Airport internals and precincts
Retail/Lifestyle
Primarily digital screens and signs located inside and surrounding buildings and known as place-based locations.
