
The OMA Creative Awards –
A new stage for OOH creative brilliance
Creativity drives the most impactful and engaging outdoor advertising, offering endless opportunities for innovation, connection, and brand fame.
We're thrilled to announce the inaugural OMA Creative Awards winners -celebrating Outdoor and Out of Home creative excellence, judged by Australia’s creative, marketing, and media experts.
Thank you to everyone who entered in our first year, to our 20 esteemed judges and to our members and the industry for supporting our new awards program. See you again in 2026.


Creative
TBWA\Melbourne
Lead Creative Team
Tom Badge and Alana Wood
Campaign
Welcome to Melbourne
Advertiser
Specsavers ANZ



Kitchen Warehouse
Black Friday Sale
Creative
Special Group

Telstra
From Space to Your Place
Creative
+61

Specsavers ANZ
Welcome to Melbourne
Creative
TBWA\Melbourne


Suncorp Insurance
Storm Season
Creative
ArtBot

NIB
Billboard Breakthroughs
Creative
Dentsu Creative


Zespri Kiwifruits
Healthier Ways
Creative
Dentsu Creative

Universal Pictures
The Fall Guy–Death-Defying Live Action Billboard
Creative
Universal Pictures


Hort Innovation (Australian Bananas)
Banana Gym Pass
Creative
Thinkerbell

Ocean Spray
Ban The Burn
Creative
The Reactor


Specsavers ANZ
Welcome to Melbourne
Creative
TBWA\Melbourne

Kitchen Warehouse
Black Friday Sale
Creative
Special Group


Kitchen Warehouse
Black Friday Sale
Creative
Special Group

Amazon XCM
Holiday Special Builds
Creative
Amazon & MBCS
Full Credits
WINNER:
GRAND PRIX and
BEST MULTI-FORMAT CAMPAIGN
'Welcome to Melbourne' –
Specsavers ANZ
__________
TBWA\Melbourne
Paul Reardon – Chief Creative Officer
Pat Sofra – Head of Art & Design
Alana Wood – Lead Creative
Tom Badge – Lead Creative
Xavier Hogan – Client Partner
Tia Zealley – Business Manager
Virginia Pracht – Head of Planning
Mika Parow – OOH Producer
Giorgia Fichera – Integrated Designer
Specsavers ANZ
Jane Hoban – Trading Director ANZ
Shaun Briggs – Director of Marketing Planning ANZ
Anri McHugh – Head of Brand Marketing Planning & PR ANZ
Goran Majstorovic – Head of Brand Creative ANZ
Imogen Lawson – Marketing Manager Brand Creative ANZ
Initiative
Ronit Roy – Senior Client Director Initiative
Health Haus
Sarah Mason – General Manager, Health Haus Communications
Ashley Cirovski –- Senior Consultant, Â Health Haus Communications
WINNER:
BEST CLASSIC CAMPAIGN and
BEST SPECIAL BUILD CAMPAIGN
'Black Friday Sale' –
Kitchen Warehouse
__________
Special Group
Tom Martin, Julian Schreiber – CCO
Simon Gibson, Nils Eberhardt – Group Creative Director
Matthew Aitken, Mark Scholler – Lead Creative Team
Adam Shear – Head of Design
Tori Lopez – Managing Director
Chris Braks, Lynne Carter – Team Lead
Di Williams – Senior Producer
John Rivera – Finished Artist
Kitchen Warehouse
Simon Lamplough – Chief Customer Office
xJustine Murphy – Chief Customer Officer
David O'Donnell – Performance & SEO Marketing Manager
Emma Foreman – Marketing Assistant
Kate Cantwell – Social Media Manager
Jo-Anne Pabst – Production Manager & Stylist
Revolution360
Josh Fitzgerald – Managing Director
Joshua Bendall – Creative Solutions Executive
Sylvan Spatarel – Senior Account Manager
WINNER:
BEST INNOVATION OR SUSTAINABILITY CAMPAIGN
'Healthier Ways' –
Zespri Kiwifruits
__________
Dentsu Creative
Zac Pritchard – Lead Creative
Carleen Ramsay – Lead Creative
Media Agency
Mindshare
PR
Merkle
WINNER:
BEST SMALL FORMAT CAMPAIGN
Banana Gym Pass - Hort Innovation (Australian Bananas)
__________
Thinkerbell
Jim Ingram – National Chief Creative
Margie Reid – CEO
Phillippa Netolicky – General Manager
Paul SwanN – Chief Creative Officer
Sesh Moodley – Executive Creative Director
Daniel Li – Lead Creative Team (Art Director)
Mitchell Taylor – Lead Creative Team (Copywriter)
Bryan Bryant-Steeds – Group Account Director
Suejee Kim – Account Director
Hadley Allchurch – Head of Media
JCallum Was – Account Director (Media)
Hayley Coope Dempster – Group Account Director (PR)
Saynaree Oudomvilay – Group Account Director (PR)
Francesca Di Stefano – Account Director (PR)
oy Liu – Senior Account Executive (PR)
Hannah Nickels – National Head of Media
Lauren Leonard – Account Director (Owned Media)
Gerry Cyron – Executive Strategy Director
Ruby Brus – Strategist
Esme Fisher – Head of Production
Jamie Lane – Head of Studio
Luke Sikora – Senior Designer
Simon Kakos – Senior Designer
Venessa Tan – Designer
Thalan Cowlishaw – Designer
Hort Innovation
Brand: Australian Bananas
Belinda Van Shaik – Head of Marketing
Elyse Allum – Brand Manager
Dean Van Shipley – Assistant Marketing Manager
Production House
Hotel Bell
Media Partners
Val Morgan Outdoor
Fitness & Lifestyle Group
Viva Leisure Group
Cartology
Sundance Company




Paul Swann
Chief Creative Tinker Thinkerbell

Clare Tsubono
Head of Media AU/NZ
Lion Beverages

Julian Schreiber
Partner & CCO
Special Group

Chris Howatson
Founder and CEO
Howatson+Company

Esther Clerehan
Founder and CEO
Clerehan

Cam Blackley
Creative Founder
Bureau of Everything

Simon Lee
CCO and Partner
Enigma

Nick Hunter
Founding CEO and ECD
Paper Moose

Petra Perry
CMO
Qantas Group

Tommy Cehak
ECD
Leo Australia

Leisa Ilander
Associate CD
Dentsu Creative

Fiona King
Founder and Director
Fierce Ideas

Andy Morley
Director Marketing APAC Uber

Katrina Alvarez-Jarratt
ECD TBWA\Sydney

Ben Skelsey
Head of Marketing
ANZ Bank

Josie Fox
Creative Director
BMF

Bridget Jung
Executive Creative Director
Ogilvy

Anneliese Douglass
Director Marketing and Communications
Nestlé Oceania

Hamish Stewart
Chief Creative and Experience Officer
Apparent

Diana Costantini
Executive Creative Director