2026 OMA Conference
Join us in 2026 for the
annual OMA Conference
Thursday 07 MAY 2026
Register now for OUTperform: the 2026 OMA Industry Conference
If you work in advertising and want to learn more about out of home, then this conference is for you. It’s free to attend but places are limited – so register today.
W Sydney, 31 Wheat Road Sydney
Thursday 7 May, 9am-4pm
Includes morning tea and lunch.
At OUTperform: the 2026 OMA Industry Conference, we will shine a spotlight on three Rs, namely resilience, reframing AI, and retail out of home. The event is packed with big ideas, inspiring speakers, and the chance to network with industry colleagues.
Hear from:
- Motivational speaker, Steven Bradbury OAM, famous for his historic 2002 come-from-behind win at the Winter Olympics
- WOOH Board Member, Prof. Dr. Kai-Marcus Thäsler, who will discuss the latest thinking in governance and coordinating our industry’s approach to regulatory restrictions
- AWARD School Chair and M+C Saatchi CCO, Mandie van der Merwe
- Expert panels featuring leading brands and top creative minds
More speakers will be announced soon, including leaders in AI and retail OOH.
Whether you’re passionate about creativity, curious about global best practice, or looking for an opportunity to connect with industry colleagues, this conference is your chance to step out of the day‑to‑day and into the future of OOH.
Spots are limited. Register now to join us at W Sydney on May 7.
Transition to MOVE
Join us for the transition to MOVE - a world-leading audience measurement platform for Out of Home (OOH), endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA).
Powered by millions of data points, MOVE captures how, why, where and when people move, season by season, 365 days a year, across all metro and regional OOH formats.
For the first time, brands can track seasonal travel trends, interstate and international visitors, and shifting movement patterns against their campaigns.
This must-attend, interactive event is designed to give you a competitive advantage in the new era of Out of Home.
Come on a journey with OOH!
