Our History

2005
•  OAAA rebrands to become the Outdoor Media Association (OMA) 

2008
•  OMA Industry Awards launches to celebrate outstanding contributions of individuals to the Outdoor industry 

2010
•  Measurement of Outdoor Visibility and Exposure (MOVE) is launched measuring classic formats 

2013
•  Creative Collection competition is launched to celebrate the most inventive and creative OOH campaigns 

2015
•  MOVE 1.5 is introduced 
•  Conducted first ever Driver Behaviour Study comparing drivers’ eye fixations and driving performance when advertising signs were present   Learn more >

2016
•  Biometric Research study The Primal Advantage published, quantifying the boost OOH gives to consumer ad recall and action   Learn more > 

2018
•  Digital OOH revenue accounts for over 50% of total OOH revenue for the first time 
•  School Mapping Tool introduced to strengthen industry compliance with self-regulatory guidelines that prohibit the display of ads for occasional food and drink products within a 150m sightline of schools 

2019
•  Look Up campaign launched in conjunction with ‘The Art & Science of Looking Up’ report commissioned by Glider Global   Learn more >
•  OOH industry revenue reaches $1 billion 

2020
•  World-first National Health and Wellbeing Policy (NHWP) launched   Learn more > 
•  Global OOH industry unites for #OurSecondChance campaign   Learn more > 

2021
•  Inaugural healthy eating campaign Add an extra handful of veggies launched in conjunction with the Australian Government Department of Health reaching over 9.4 million people 
•  The OMA Creative Guidelines are established to combine best practices and scientific evidence of how to create an effective OOH campaign 

2022
•  The most comprehensive travel survey in Australia to-date is undertaken by MOVE & Ipsos, tracking respondents second-by-second over 14-days 

2023
•  Day in the Life survey conducted to test the perception and role of all media channels post Covid
•  OMA reaches milestone with 50th member 
•  Launch of the Outdoor Advertising Standard Integration System (OASIS), the first industry-wide automated insertion order tool

•  OOH industry hits $1 billion revenue 

2024
•  Inaugural OMA Creative Awards to showcase best in OOH creativity

2025
•  The next evolution of MOVE is launched 
•  Life Without OOH campaign details the unseen economic value of OOH to Australian communities   Learn more > 
•  OMA x Salty One collaboration