Our History
The Outdoor Media Association was established in 1939, originally under the name the Outdoor Advertising Association of Australia (OAAA)
2005
• OAAA rebrands to become the Outdoor Media Association (OMA)
2008
• OMA Industry Awards launches to celebrate outstanding contributions of individuals to the Outdoor industry
2010
• Measurement of Outdoor Visibility and Exposure (MOVE) is launched measuring classic formats
2013
• Creative Collection competition is launched to celebrate the most inventive and creative OOH campaigns
2015
• MOVE 1.5 is introduced
• Conducted first ever Driver Behaviour Study comparing drivers’ eye fixations and driving performance when advertising signs were present Learn more >
2016
• Biometric Research study The Primal Advantage published, quantifying the boost OOH gives to consumer ad recall and action Learn more >
2018
• Digital OOH revenue accounts for over 50% of total OOH revenue for the first time
• School Mapping Tool introduced to strengthen industry compliance with self-regulatory guidelines that prohibit the display of ads for occasional food and drink products within a 150m sightline of schools
2019
• Look Up campaign launched in conjunction with ‘The Art & Science of Looking Up’ report commissioned by Glider Global Learn more >
• OOH industry revenue reaches $1 billion
2020
• World-first National Health and Wellbeing Policy (NHWP) launched Learn more >
• Global OOH industry unites for #OurSecondChance campaign Learn more >
2021
• Inaugural healthy eating campaign Add an extra handful of veggies launched in conjunction with the Australian Government Department of Health reaching over 9.4 million people
• The OMA Creative Guidelines are established to combine best practices and scientific evidence of how to create an effective OOH campaign
2022
• The most comprehensive travel survey in Australia to-date is undertaken by MOVE & Ipsos, tracking respondents second-by-second over 14-days
2023
• Day in the Life survey conducted to test the perception and role of all media channels post Covid
• OMA reaches milestone with 50th member
• Launch of the Outdoor Advertising Standard Integration System (OASIS), the first industry-wide automated insertion order tool
• OOH industry hits $1 billion revenue
2024
• Inaugural OMA Creative Awards to showcase best in OOH creativity
2025
• The next evolution of MOVE is launched
• Life Without OOH campaign details the unseen economic value of OOH to Australian communities Learn more >
• OMA x Salty One collaboration