Industry Economic Contributions

 

To better understand the impact of the Out of Home industry, OMA commissioned Deloitte Access Economics to estimate its contribution to the Australian economy.

 

 

OMA_website_Scentre_Group_SYD_Samsung
OMA_website_Economic_Contribution_Aus_map_view

 In 2023,

$1.3 billion
contributed to the Australian economy

6,100+
FTE positions supported nationally

For every dollar of value added by OOH advertising companies, more than another dollar of value flows back into the broader economy through rent and taxes.

OOH advertising provides essential public infrastructure at no cost to tax payers.

21,500
public infrastructure items – including bus shelters, bins, and tram shelters – worth over $665 million contributed by OMA members

$97.8 million
charitable support provided to 300 charities

OMA_website_ANZ_FALCON_SCALABLE_3D_PRO_PIC

Without Out of Home
life would look very different