A new video campaign ‘Life Without Out of Home’ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse.
Created by Howatson+Co, the campaign reveals how revenue generated from advertising in public spaces directly funds and maintains essential infrastructure. From bus and tram shelters to public toilets and pedestrian bridges these everyday items are often made possible without relying on taxpayer dollars.
