OMA Member, oOh!media has taken out the WOO Sustainability Award.
Announced at WOO’s annual Congress (5-7 June, 2024) in Hong Kong, it recognises innovation in reducing the environmental footprint of out-of-home advertising.
oOh!media won the prestigious honour for its collaboration with GALE Pacific to develop the sustainable material – Ecobanner by GALE Pacific, the only Australian-made, PVC-free, flexible banner fabric that offers a 100% capable closed-loop recycling solution for large-format billboard advertising.
The initiative was driven by oOh!media Environmental, Social, and Governance (ESG) team, in partnership with its printing arm, Cactus Imaging, which wanted a large format Out of Home solution that met the evolving sustainability demands of agencies and advertisers. Following extensive research with GALE Pacific, oOh!media adopted Ecobanner by GALE Pacific as its default product for compatible large format billboards, thereby compelling advertisers to consider sustainability when it comes to their advertising choices.
“Congratulations to oOh!media on this significant milestone. Out of Home generates the lowest carbon emissions compared to other media channels and it's inspiring to witness Australia take the lead on a global scale” said Elizabeth McIntyre, CEO, Outdoor Media Association.
“Our collaboration with GALE Pacific on Ecobanner exemplifies how innovation and sustainability can coexist, driving the Out of Home industry toward a more sustainable future. We’re delighted to receive this honour in a category that celebrates the great work being done in sustainability by OOH peers around the world,” said Cathy O’Connor, oOh! CEO, who attended the WOO Congress in Hong Kong.
“We are thrilled oOh!media’s use of Ecobanner by GALE Pacific has been recognised with the WOO Award for Sustainability. We’re proud to have created a truly circular solution for the Out of Home space and honoured to play a part in this achievement. We are excited to continue our partnership with oOh!media and offer eco-friendly textile innovations to meet the growing demands of sustainable advertising,” said John Paul Marcantonio, CEO of GALE Pacific.