The Outdoor Media Association (OMA) has today announced the finalists for the 2025 OMA Creative Awards, recognising the most innovative, impactful and ambitious Out of Home (OOH) campaigns across Australia. From hidden eye tests to spelling challenges and live sport, the finalists each demonstrated creativity in their use of the outdoor medium. 

Now in their second year, the Awards attracted a significant increase in entries across six categories, which were judged by a panel of senior creatives, marketers and industry leaders.