The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8% from $549.2million for the same period in 2023.*
Digital Out of Home (DOOH) revenue accounts for 74.4% of total net media revenue YTD, an increase over the recorded 71.9%* for the same period last year.
Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:
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Category figures 2024^:
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· Roadside Billboards (over and under 25 square metres)
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$254.3 million
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· Roadside Other (street furniture, bus/tram externals,
small format)
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$131.8 million
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· Transport (including airports)
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$77.0 million
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· ^^Retail, Lifestyle and Other
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$130.0 million
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Category figures 2023^:
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· Roadside Billboards (over and under 25 square metres)
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$ 240.6 million
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· Roadside Other (street furniture, bus/tram externals,
small format)
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$ 124.7 million
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· Transport (including airports)
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$ 62.5 million
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· ^^Retail, Lifestyle and Other
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$ 121.3 million
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