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Out of Home half year results for 2024

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.*

Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same period last year.

Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:

Category figures 2024^:

·         Roadside Billboards (over and under 25 square metres)

$254.3 million

·         Roadside Other (street furniture, bus/tram externals,
          small format)

$131.8 million

·         Transport (including airports)

$77.0 million

·         ^^Retail, Lifestyle and Other

$130.0 million

Category figures 2023^:

·         Roadside Billboards (over and under 25 square metres)

$ 240.6 million

·         Roadside Other (street furniture, bus/tram externals,
          small format)

$ 124.7 million

·         Transport (including airports)

$ 62.5 million

·         ^^Retail, Lifestyle and Other

$ 121.3 million