The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8% from $549.2million for the same period in 2023.*
Digital Out of Home (DOOH) revenue accounts for 74.4% of total net media revenue YTD, an increase over the recorded 71.9%* for the same period last year.
Half-year net media revenue category figures are provided from 2023 to capture the growth of the industry including OMA membership up to April 2024:
