Healthy Outdoor

The Out of Home industry has donated more than $53 million in advertising value across the country towards an educational campaign supporting healthy diets and lifestyle choices since 2021.

The OMA National Health
and Wellbeing Policy

The OMA National Health and Wellbeing Policy restricts the advertising of occasional food and drink products on Out of Home signs within a 150 metre sightline of a school.

 

The Policy came into effect on 1 July 2020.

Learn more  >


2026 Campaign

 

'Fresh veg,
deliciously affordable'

The 2026 Fresh veg, deliciously affordable campaign was a coordinated national push led by the Outdoor Media Association (OMA), in partnership with AUSVEG and Health and Wellbeing Queensland, to make seasonal vegetables easier to choose, eat and enjoy. 

It was displayed on Out of Home (OOH) signs nationwide from 2 February to 1 March 2026.

 

 

2025_TorchMedia_Fresh_Veg_Campaign_5

The campaign results

OMA members donated more than $12.5 million in media value towards the national campaign.
The campaign reached more than 9.6 million Australians.

1 out of 3 people remembered the campaign.
And out of those who remembered,

89%
of parents were encouraged to include vegetables in meals, lunchboxes or snacks for their child/children

85%
were encourage to make healthier eating choices


83%
were encouraged to purchase vegetables the next time they shopped for food


79%
believed vegetables are a cheaper alternative to junk food


2026_OMA_Healthy_Outdoor_Website_Images3
2026_OMA_Healthy_Outdoor_Website_Images4
2026_OMA_Healthy_Outdoor_Website_Images1
2026_OMA_Healthy_Outdoor_Website_Images2
Explore Past Years' Campaign Results
2025   |   2024   |   2023   |   2022   |   2021   
30 OMA members participated in the 2026 campaign