The Out of Home industry has donated more than $41 million in advertising value across the country towards an educational campaign supporting healthy diets and lifestyle choices since 2021.
The OMA National Health and Wellbeing Policy
The OMA National Health and Wellbeing Policy restricts the advertising of occasional food and drink products on Out of Home signs within a 150 metre sightline of a school.
The 2025 Fresh veg, deliciously affordable campaign was developed in partnership with Health and Wellbeing Queensland and AUSVEG. It was displayed on Out of Home (OOH) signs nationwide from 25 January to 23 February 2025.
The educational campaign promoted how adding just one extra serve of vegetables benefits health, budgets, and local growers.
The campaign results
OMA members donated more than $10.6 million in media value towards the national campaign. The campaign reached more than 9.8 million Australians.
