Industry Training
Introduction to Out of Home
Enhance your knowledge in Out of Home (OOH) advertising with our new e-learning module: Introduction to Out of Home. Whether you are a media owner, agency or just curious about the industry, this module is for you.
The module is a great opportunity to gain an introductory understanding of the OOH ecosystem as well as critical knowledge related to maximising OOH campaigns with best practises. Upon successful completion of the Introduction to Out of Home module you will have learned:
- Understanding OOH: Explore the OOH ecosystem and its diverse environments.
- Effectiveness: Discover why OOH advertising works, compare OOH formats and access the OOH Toolkit.
- Creative Guidelines: Maximise your campaigns with tailored creative strategies and formats.
- Industry Growth: Learn about OOH's evolution in Australia and its potential for social impact.
This e-learning module is part of a series of 4 learning modules that will provide you with a broader view of:
- Out of Home Industry Landscape in Australia.
- OOH Content Guidelines.
- Understanding and Navigating the Industry Audience Measurement System.
- Methodology of the Industry Audience Measurement System
Through successfully completing the module you will earn a certificate of completion and a badge to share with your social networks.
Contact info@omalearn.au to arrange access to the module and expand your OOH knowledge!
MOVE Training Module One
We are excited to launch the first of our e-learning modules with MOVE Training for Operators (MOVE Members) and Agencies. These online programs are for MOVE member staff and agency staff wanting to understand the MOVE platform, how campaign audiences are measured, and leverage this knowledge to better plan campaigns. You will learn broadly about the Out of Home (OOH) channel, the fundamentals of measurement with MOVE, the methodology behind measuring Classic and Digital OOH audiences, and how to navigate the MOVE software.
Upon successful completion of the MOVE Module One, participants will have learned:
The basics of OOH planning and buying
What is the OMA and MOVE
The methodology behind audience measurement of OOH
How to navigate the MOVE Software.
Contact info@omalearn.au to arrange access to this FREE course
Independent Media Agencies Association of Australia (IMAA) Out of Home (OOH) 101 eTraining Module
We are thrilled to partner with the IMAA to develop this comprehensive course about everything Out of Home (OOH). It’s chock-full with practical information about formats, media owners, measurement, and digital vs. classic advertising. It also includes strategic insights, results of campaign research, and our neuroscience study that proves the impact of Out of Home. After completing this course, you will have a good idea of how to plan, buy and measure OOH campaigns.
This module is perfect if you’re new to advertising, or just need a refresher course on this evolving and growing channel. The Out of Home 101 course by the IMAA is available for purchase and can be accessed here: https://theimaa.com.au/academy/
Stay tuned for even more OMA OOH eLearning modules.
Want to know when our next OOH or MOVE eLearning module drops? Subscribe HERE for the latest updates.
Foundations of programmatic digital out of home (pDOOH)
Explore the fundamentals of Programmatic Digital Out-of-Home (pDOOH)! Learn about audience targeting & measurement, plus industry trends & case studies. A must-have course for those new to the digital out of home or the media industry.
Foundations of Programmatic Digital Out-of-Home (pDOOH) (thinkific.com)
