FAQs
Outdoor advertising that is found out of the home, often abbreviated to OOH. This includes billboards, transit ads, street furniture, digital screens, and more, designed to reach consumers on the go. It is a marketing strategy with the intention of creating brand awareness through real life impressions as opposed to in home.
The Outdoor Media Association (OMA) is the peak industry body representing Australia’s media owners, suppliers, and asset owners in the Out of Home industry. The OMA operates nationally, and prior to July 2005, traded as the Outdoor Advertising Association of Australia, first incorporated in 1939.
OMA members are part of a local and global community, supporting one another individually and collectively as an industry.
We work together to grow the industry through providing research and insights, improving our offerings with new technology and innovation, and nurturing sustainable growth.
The OMA and its members adhere to the following industry codes and policies to ensure they operate their businesses responsibly and abide by the industry’s regulatory framework.
Unfortunately, The OMA does not value sites or formats.
The OMA does not sell media. Please determine your OOH format and contact an OMA member for advertising rates.
Complaints can be made in writing to Ad Standards who operate as secretariat for the Ad Standards Community Panel and Industry Jury, the two independent bodies that adjudicate community and competitor complaints under the AANA advertising codes.
Media Owners
Outdoor media companies that advertise third-party products across all categories in the OOH sector: buses, trams, pedestrian bridges, billboards, and free-standing advertisement panels, on street furniture (bus/tram shelters), bus stations, railway stations, shopping centres, universities, and airport precincts. Learn more >
Suppliers
Production and installation companies including printers, installers, maintenance, fabrication companies, and other producers of billboard skins, vinyls, and digital screens. Learn more >
Asset Owners
The owners of the properties where OOH advertising stands. Learn more >
Innovation
- Access to industry-endorsed audience measurement
- Custom research into industry advancements
Leadership
- Invitations to thought leadership, industry seminars, educational webinars, events, and awards
- Benefit from lobbying and advocacy on legislative and regulatory issues
- Participate in community partnerships
Standards
- Assistance with industry standards and guidelines
- Support to meet codes and regulations
Service
- Access to industry reports
- Access to industry-specific, customised Workplace Health and Safety materials
- Access to individual council development control plan
To become a member of the OMA please click here to download the membership form.
If you would like further information regarding membership, please contact the OMA.
Yes, annual membership fees are paid according to a fee structure, detailed in our membership form.