Industry statistics

Industry contribution to the Australian economy and community

To better understand the contribution of the OOH industry, OMA has commissioned Deloitte Access Economics to estimate the contribution of the industry to the Australian economy.

The Australian Out of Home (OOH) advertising industry contributed almost $1.3 billion to the national economy and supported more than 6,100 full-time equivalent (FTE) jobs in 2023. For every FTE employed directly, there are two other FTEs employed elsewhere in the economy. OOH advertising provides essential public infrastructure to the community at no cost to taxpayers.

OMA members develop, manage and maintain over 21,500 public infrastructure items – including bus shelters, bins, and tram shelters – valued at more than $665 million. For every dollar of value added by OOH advertising companies, there is more than another dollar of value added across the broader economy.