Contribution to the Australian economy
The power of OOH
Out of Home industry contributes 1.3B to the Australian economy
To better understand the impact of the Out of Home industry, OMA commissioned Deloitte Access Economics to estimate its contribution to the Australian economy - and the results are astounding.
- $1.3 billion to the national economy
- Support for more than 6,100 full-time equivalent (FTE) jobs in 2023
- OMA members have built and maintain over 21,500 public infrastructure items – including bus shelters, bins, and tram shelters – valued at more than $650 million.
- For every dollar of value added by OOH advertising companies, there is more than another dollar of value added across the broader economy.
- All of this at no cost to taxpayers.