Economic Contribution of Out-of-Home Advertising
To better understand the contribution of the OOH industry, OMA has commissioned Deloitte Access Economics to estimate the contribution of the industry to the Australian economy.
The Outdoor Media Association (OMA) is the peak industry body that represents companies that display advertisements, own signs, and provide services to the industry. Out of Home (OOH) is advertising for products and services that you see outside the home, on a variety of signs, across various locations.
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