We are excited to launch the first of our e-learning modules with MOVE Training for Operators (MOVE Members) and Agencies. These online programs are for MOVE member teams and agency staff wanting to understand the MOVE platform, how Out of Home (OOH) campaign audiences are measured, and leverage this knowledge to better plan campaigns. 

You will learn broadly about the OOH channel, the fundamentals of measurement with MOVE, the methodology behind measuring Classic and Digital OOH audiences, and how to navigate the MOVE software. Upon successful completion of the MOVE Module 1, participants will have learned:

  1. The basics of OOH planning and buying
  2. What is the OMA and MOVE
  3. The methodology behind audience measurement of OOH
  4. How to navigate  the MOVE Software.

This e-learning module is the first in our series that are currently in development covering the following topics

  • The OOH industry landscape in Australia
  • Planning, buying, and measuring OOH
  • Content Guidelines and best creative practice
  • The new industry Audience Measurement System

Wondering if this e-learning is for you? Contact info@omalearn.au to arrange access and check it out.

 

Independent Media Agencies of Australia (IMAA) Out of Home (OOH) 101 eTraining Module

We are thrilled to partner with the IMAA to develop this comprehensive course about everything Out of Home (OOH). It’s chock-full with practical information about formats, media owners, measurement, and digital vs. classic advertising. It also includes strategic insights, results of campaign research, and our neuroscience study that proves the impact of Out of Home. After completing this course, you will have a good idea of how to plan, buy and measure OOH campaigns, as well as a sneak peek at what’s coming in 2024.


It’s definitely worth exploring if you’re new to advertising, or just need a refresher course on this evolving and growing channel. You can access the Out of Home 101 course by the IMAA here: https://theimaa.com.au/academy/

 

Stay tuned for even more OMA OOH eLearning modules launching in 2023.

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