OMA Codes and Policies
The OMA and its members recognise that Out of Home (OOH) advertising operates in public spaces and is visible to a broad audience. The following Codes and Policies supplement external laws and regulations as well as specific contract requirements with land and property owners.
Last Updated: February 2025
The Code of Ethics guides members on responsible business operation. In addition to adhering to all applicable legislation and regulation, the OMA has a set of voluntary principles defining the industry’s standards for working with advertisers and regulators, and its responsibilities towards the community and the environment.
Code of Ethics >
Last Updated: May 2025
The Advertising Content Policy provides guidance on complying with various self-regulatory codes in relation to advertising content such as the Australian Association of National Advertisers (AANA) Codes. It outlines OMA members’ commitment to ensuring the advertising they publish meets community standards.
Last Updated: February 2024
The Digital Signage Policy provides a framework for members to advertise using digital technology in a responsible manner which adheres to relevant legislation and regulation. The OMA advocates for regulatory changes to permit the use of new OOH advertising technologies to enhance the service offered to advertisers and community.
Digital Signage Policy >
Digital Signage Policy Community FAQs >
Last Updated: November 2024
Under the OMA Code of Ethics, members are expected to engage in environmentally responsible practices to minimise the impact of the industry’s operations on the environment and the communities in which they operate. The Environment Guiding Principles outline members’ commitment to environmental practices and provide example actions for members to implement.
Last Updated: September 2025
The National Health and Wellbeing Policy restricts the advertising of occasional food and drink products on Out of Home signs within a 150 metre sightline of a school. The Policy aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.
National Health and Wellbeing Policy >
National Health and Wellbeing Policy Community FAQs >
Last Updated: September 2024
The Placement Policy provides information on the placement of advertisements of certain products that are illegal for sale to minors as well as occasional food and beverage products. OMA members must comply with this policy in addition to any relevant legislation. Sign locations can be reviewed within MOVE to ascertain whether this policy is applicable.
Last Updated: May 2025
The Political Advertising Policy applies to any advertising that attempts to influence or comment on political matter. This may include advertising for a political party, representative or candidate for election, advertising that seeks to influence public opinion, or promotes the interests of a group organised to influence public opinion.
Political Advertising Policy >
Political Advertising Policy Community FAQs>
Last Updated: February 2021
This Vegetation Management Policy provides guiding best practice principles for Consent Authorities in relation to vegetation management around signs. The policy also helps OMA members effectively manage vegetation around their advertising signs to ensure safety, visibility and viability of the sign and its commercial contractual arrangements with the property owner.
Model Codes
The OMA works closely with state planning departments, state road authorities and local governments across Australia to ensure that planning controls promote safe, high quality signage that is well integrated with the surrounding environment. The model codes are a best practice guideline for the regulation of Outdoor advertising devices and signage. They apply to both large format billboards and small format signs such as bus shelters and street level panels.
ACT | NSW | SA | VIC | WA
