The OMA National Health and Wellbeing Policy restricts the advertising of occasional food and drink products on Out of Home signs within a 150 metre sightline of a school. The Policy aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.

The Policy was launched on 24 February 2020 and came into effect from 1 July 2020.

Update to the National Health and Wellbeing Policy

When it was launched in 2020, the OMA policy was a world-first, nationally consistent restriction on the placement of occasional food and drink advertising around schools. In November 2021, the Australian Association of National Advertisers’ new Food and Beverages Code (AANA Code) came into effect. The AANA Code restricts the content and placement of advertisements for occasional food and drink, particularly in relation to advertising targeting children. The AANA Code uses the FSANZ threshold as its test for occasional food and drink. In order to keep the self-regulatory scheme as robust as possible, and to make compliance with both the OMA Policy and the AANA Code easier for advertisers and OMA members, from 1 January 2022, the OMA transitioned to the use of the FSANZ threshold test in its own policy.

If you are a member of the Outdoor Media Association, please click here for further details.