In the News
The OMA National Health and
Wellbeing Policy
The OMA National Health and Wellbeing Policy restricts the advertising of occasional food and drink products on Out of Home signs within a 150 metre sightline of a school. The Policy aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.
The Policy was launched on 24 February 2020 and came into effect from 1 July 2020.
Update to the National Health and Wellbeing Policy
When it was launched in 2020, the OMA policy was a world-first, nationally consistent restriction on the placement of occasional food and drink advertising around schools. In November 2021, the Australian Association of National Advertisers’ new Food and Beverages Code (AANA Code) came into effect. The AANA Code restricts the content and placement of advertisements for occasional food and drink, particularly in relation to advertising targeting children. The AANA Code uses the FSANZ threshold as its test for occasional food and drink. In order to keep the self-regulatory scheme as robust as possible, and to make compliance with both the OMA Policy and the AANA Code easier for advertisers and OMA members, from 1 January 2022, the OMA transitioned to the use of the FSANZ threshold test in its own policy.
If you are a member of the Outdoor Media Association, please click here for further details.
Why the National Health
and Wellbeing Policy?
A world first
The Outdoor industry proudly leads with the first nationally backed Health and Wellbeing Policy for Outdoor advertising.
Evidence-based
The Outdoor industry has undertaken extensive research on Australian and international best practice to formulate the Policy.
Emphasis on education
The Outdoor industry will collaborate with the government on educational campaigns promoting healthy diets and lifestyles.
Place-based policy
The National Health and Wellbeing Policy is highly targeted and will help to address health inequalities.
Transparent monitoring
The Outdoor industry will monitor the implementation and effects of the Policy and share the results with government annually.
Outdoor Media Association Celebrates Success of 2024 Healthy Eating Campaign: ‘Fresh veg, deliciously affordable’
Aussie families urged to ‘buy in season for healthy returns’ as the school year commences
The Outdoor Media Association (OMA) has launched its Healthy Returns campaign, in partnership with Health and Wellbeing Queensland and Nutrition Australia, to tackle obesity and encourage Aussies to eat more vegetables.
Rediscover veggies and win
The Outdoor Media Association (OMA) today launched its competition to encourage Australians to cook with vegetables, inspiring us all to add a rainbow of colours to our meals.
Outdoor industry launches its second annual health and wellbeing campaign across the nation
Over the next four weeks, Out of Home (OOH) signs across Australia will feature a healthy eating campaign, Better than you remember, donated by the members of the Outdoor Media Association (OMA), and delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia.
The Outdoor advertising industry releases inaugural National Health and Wellbeing Policy Annual Report
Outdoor industry launches first $3M pro bono health campaign with the Australian Government Department of Health
OMA launches world-first Health and Wellbeing Policy to help Australians make healthy choices
Outdoor Media Association to tackle obesity
The Outdoor Media Association (OMA) is hoping to impact Australia’s obesity crisis by limiting the advertising of discretionary food and drink products near schools.
Source: CMO from IDG
World-first policy to help Aussies make healthy choices
The policy aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.
Source: B&T
Food fight: OMA, AANA make key policy changes as pressure mounts on food ad standards
With pressure mounting from the government, lobby groups and international trends, the Outdoor Media Association (OMA) has taken steps to introduce a new "world-first" policy, limiting the public’s exposure to discretionary food and drinks, while the Australian Association of National Advertisers (AANA) prepares to review Food & Beverage advertising code.
Source: Mi3
For further information, please contact the Outdoor Media Association at info@oma.org.au